This Cookie Policy explains how SEO Plymouth uses cookies and similar technologies on:

https://seoplymouth.uk/

This policy should reflect the cookies and tracking tools actually active on the website. Under UK rules, visitors should receive clear information about non-essential technologies, and prior consent is generally required unless an applicable exception applies.

1. What Are Cookies?

Cookies are small text files stored on your computer, smartphone, tablet or other device when you visit a website.

Cookies and similar technologies can help a website:

• Function correctly
• Maintain security
• Remember preferences
• Understand how visitors use the website
• Improve performance and usability
• Measure traffic and engagement
• Support forms and appointment-booking tools
• Measure advertising and conversions, where enabled

The same rules may apply to similar technologies that store information on, or access information from, a user’s device.

2. How We Use Cookies

SEO Plymouth may use cookies and similar technologies to:

• Operate essential website features
• Protect the website from misuse
• Remember cookie preferences
• Support contact forms
• Support appointment scheduling
• Understand how visitors interact with the website
• Analyse website traffic and performance
• Improve navigation and user experience
• Measure page, form and conversion activity
• Support embedded third-party services
• Measure advertising performance, where configured

We should only use cookies for the purposes described in this policy and in accordance with applicable UK privacy rules.

3. Types of Cookies We May Use

Essential Cookies

Essential cookies are necessary for the website to function correctly or provide a service requested by the user.

They may support:

• Website security
• Form functionality
• Session management
• Cookie-consent preferences
• Fraud and spam prevention
• Core website features

Some essential cookies may be placed without consent where a legal exception applies.

Analytics Cookies

Analytics cookies help us understand how visitors use the website.

They may collect information such as:

• Pages visited
• Time spent on the website
• General traffic sources
• Device and browser type
• Website interactions
• Form or conversion activity
• Errors and performance issues

We may use services such as Google Analytics where configured.

Analytics technologies should not be activated before the required consent has been obtained unless a valid legal exception applies.

Functional Cookies

Functional cookies support optional features and preferences.

They may relate to:

• Embedded forms
• Appointment-booking tools
• Video content
• Live-chat features
• Language or display preferences
• Other interactive website features

Disabling these cookies may affect the availability of certain features.

Marketing Cookies

Marketing cookies may be used to:

• Measure advertising performance
• Track conversions
• Build advertising audiences
• Limit how often advertisements are displayed
• Show more relevant advertising

These cookies will only be used where the relevant advertising or tracking tools are installed and any required consent has been obtained.

4. Cookies and Services That May Be Used

Depending on the tools installed, the website may use cookies or similar technologies from services such as:

• Google Analytics
• Google Tag Manager
• Google Ads
• Google Calendar
• Appointment-booking platforms
• Contact Form 7
• Spam-prevention services
• Website security tools
• Embedded video platforms
• Live-chat tools
• Hosting, caching and performance services

Only services that are genuinely active should be listed in the published version.

You should also add a cookie table generated from an actual scan of the website.

5. Cookie Details

The website should provide details for each active cookie or similar technology, including:

• Cookie name
• Provider
• Purpose
• Category
• Duration
• Whether it is a first-party or third-party cookie

A suggested table format is:

Do not publish placeholder entries. Replace them with the results of an actual cookie scan.

6. Third-Party Cookies

Some cookies may be placed by third-party services integrated into this website.

These may include:

• Analytics providers
• Appointment-booking services
• Embedded videos
• Contact-form and anti-spam services
• Advertising platforms
• Conversion-tracking tools
• Social-media platforms

These third parties control their own technologies and privacy practices.

Their use of personal information is governed by their respective privacy and cookie policies.

7. Consent

Where consent is required, non-essential cookies should not be activated before the visitor makes an active choice.

Consent should be:

• Freely given
• Specific
• Informed
• Unambiguous
• Given through a clear affirmative action
• Capable of being withdrawn

Simply continuing to browse the website does not normally amount to valid consent.

The cookie banner should provide equally accessible options to:

• Accept non-essential cookies
• Reject non-essential cookies
• Manage cookie preferences

UK cookie consent must meet the UK GDPR standard where consent is required under PECR.

8. Managing Your Cookie Preferences

Where a cookie-consent tool is available, you can use it to:

• Accept cookies
• Reject non-essential cookies
• Choose specific cookie categories
• Review existing preferences
• Withdraw consent

A permanent Cookie Settings link should be available in the website footer so visitors can update their choices later.

9. Browser Controls

You can also manage cookies through your browser settings.

Most browsers allow you to:

• View stored cookies
• Delete existing cookies
• Block certain cookies
• Block all cookies
• Receive a warning before cookies are stored
• Control cookies on a site-by-site basis

Disabling essential or functional cookies may prevent certain parts of the website from working correctly.

Browser controls do not necessarily prevent every form of online tracking.

10. Google Analytics

Where Google Analytics is enabled, it may collect information about:

• Pages viewed
• Session duration
• Traffic sources
• Device and browser information
• Approximate location
• User interactions
• Conversion events

Google Analytics should be configured in accordance with the consent choices presented to website visitors.

This may include:

• Preventing analytics tags from firing before consent
• Using an appropriate consent-management platform
• Reviewing data-retention settings
• Disabling unnecessary advertising features
• Avoiding the collection of unnecessary personal information

11. Google Tag Manager

Google Tag Manager may be used to manage website tags and scripts.

Google Tag Manager itself may not be the service collecting all information, but it can trigger other technologies.

Tags for analytics, advertising or other non-essential purposes should respect the visitor’s cookie choices.

12. Appointment Booking and Embedded Content

Appointment-booking tools, calendars, videos and other embedded services may place their own cookies.

These services may collect information when:

• The embedded content loads
• The user interacts with the tool
• An appointment is booked
• A video is played
• External content is displayed

Where possible, non-essential embedded tools should be blocked until the required consent is given.

13. How Long Cookies Remain

Cookies may be:

Session cookies

These normally expire when the browser is closed.

Persistent cookies

These remain on the device for a defined period or until deleted.

The duration of each active cookie should be shown in the website’s cookie table or consent tool.

The ICO expects organisations to explain how long information will be stored or accessed.

14. Changes to This Cookie Policy

We may update this Cookie Policy when:

• Website functionality changes
• New cookies are introduced
• Third-party services are added or removed
• Tracking tools are reconfigured
• Business practices change
• Legal or regulatory requirements change

The revised version will be published on this page with an updated effective date.

15. Contact Information

Questions about this Cookie Policy can be sent to:

SEO Plymouth
Email: [email protected]
Website: https://seoplymouth.uk/

Explore Our Services

Businesses looking to improve their online visibility can explore:

• SEO Services in Plymouth
• Local SEO Plymouth
• SEO Audit Services
• SEO Packages and Pricing

SEO Plymouth provides strategy, implementation and ongoing optimisation intended to improve search visibility and commercial performance. No specific ranking, traffic, lead or revenue result is guaranteed.

Before Publishing

Complete these four steps:

1. Run a real cookie scan after all plugins, forms, analytics and booking tools are installed.
2. Add the exact cookie names, providers, purposes and durations.
3. Configure the banner so non-essential tools do not load before the required consent.
4. Add a permanent Cookie Settings link in the footer.